Scientific Marketing Measurement
Scientific Marketing Measurement
Scientific Marketing Measurement
Advanced Measurement & Modelling
Advanced Measurement & Modelling
We turn marketing into a science using LTV modeling incrementality testing and media mix modeling to clearly prove what is working what is not and where the real lift comes from.
We turn marketing into a science using LTV modeling incrementality testing and media mix modeling to clearly prove what is working what is not and where the real lift comes from.
CAC Decreased
CAC Decreased
35% Average
35% Average
CAC Decreased
35% Average
/ The $100 Billion Question
/ The $100 Billion Question
John Wanamaker’s line still holds true most marketers still do not know what spend is wasted. Platform dashboards and attribution show credit but they cannot prove causation so big decisions get made on correlation. We use scientific measurement to prove incrementality and model customer lifetime value.
John Wanamaker’s line still holds true most marketers still do not know what spend is wasted. Platform dashboards and attribution show credit but they cannot prove causation so big decisions get made on correlation. We use scientific measurement to prove incrementality and model customer lifetime value.
/ Questions We Answer
/ Questions We Answer
Which channels drive net new customers vs. just claim demand
Which channels drive net new customers vs. just claim demand
What is the true customer LTV by acquisition source
What is the true customer LTV by acquisition source
How do we optimize for long term profit not short term conversions
How do we optimize for long term profit not short term conversions
If we pause this campaign does revenue actually drop
If we pause this campaign does revenue actually drop
Which channels drive net new customers vs. just claim demand
How do we optimize for long term profit not short term conversions
What is the true customer LTV by acquisition source
If we pause this campaign does revenue actually drop
Our Advanced
Measurement Capabilities
We go beyond basic analytics to implement measurement frameworks used by Fortune 500 companies—now accessible to growth-stage businesses.
Our Advanced
Measurement Capabilities
We go beyond basic analytics to implement measurement frameworks used by Fortune 500 companies—now accessible to growth-stage businesses.
Incrementality Testing
Incrementality Testing
Incrementality Testing
Customer Lifetime Value (LTV) Modelling
Customer Lifetime Value (LTV) Modelling
Customer Lifetime Value (LTV) Modelling
Media Mix Modeling (MMM)
Media Mix Modeling (MMM)
Media Mix Modeling (MMM)
Deep Dive:
Incrementality Testing
Deep Dive:
Incrementality Testing
What Is Incrementality?
What Is Incrementality?
Incrementality measures the lift in conversions, revenue, or other outcomes that are directly caused by your marketing efforts. It answers: "What would have happened if we didn't run this campaign?"
Incrementality measures the lift in conversions, revenue, or other outcomes that are directly caused by your marketing efforts. It answers: "What would have happened if we didn't run this campaign?"
Most attribution models just track which touchpoints a customer interacted with before converting. But correlation isn't causation. A customer might have converted anyway, even without seeing your ad.
Most attribution models just track which touchpoints a customer interacted with before converting. But correlation isn't causation. A customer might have converted anyway, even without seeing your ad.
Why It Matters
Why It Matters
Without incrementality testing, you're likely:
Without incrementality testing, you're likely:
Over-investing in brand campaigns that take credit for existing demand
Over-investing in brand campaigns that take credit for existing demand
Under-investing in channels with hidden cross-channel impact
Under-investing in channels with hidden cross-channel impact
Optimizing for metrics that don't correlate with profit
Optimizing for metrics that don't correlate with profit
Making budget decisions based on faith, not evidence
Making budget decisions based on faith, not evidence
Our Testing Methodology
Our Testing Methodology
[01]
[01]
Design
Design
We design controlled experiments with treatment and control groups, ensuring statistical validity.
We design controlled experiments with treatment and control groups, ensuring statistical validity.
[02]
[02]
Execute
Execute
We run the test for a predetermined period, typically 2-8 weeks depending on traffic volume.
We run the test for a predetermined period, typically 2-8 weeks depending on traffic volume.
[03]
[03]
Analyze
Analyze
We compare outcomes between groups using rigorous statistical analysis to measure true lift.
We compare outcomes between groups using rigorous statistical analysis to measure true lift.
[04]
[04]
Optimize
Optimize
We use insights to reallocate budget toward truly incremental channels and kill wasteful spending.
We use insights to reallocate budget toward truly incremental channels and kill wasteful spending.
/ Example
/ Example
We run geo-holdout test turning off Facebook ads in 20% of markets. If revenue drops significantly in those markets, we've proven incrementality. If it doesn't, we've just saved you thousands per month.
We run geo-holdout test turning off Facebook ads in 20% of markets. If revenue drops significantly in those markets, we've proven incrementality. If it doesn't, we've just saved you thousands per month.
Deep Dive:
LTV Modelling
Deep Dive:
LTV Modelling
We architect enterprise-grade measurement solutions by partnering with 3P to deploy deep LTB-based correlation models that validate the impact of every key website interaction.
We architect enterprise-grade measurement solutions by partnering with 3P to deploy deep LTB-based correlation models that validate the impact of every key website interaction.
What is LTV Modelling?
What is LTV Modelling?
Most companies optimize for short term ROAS and assume every channel brings customers of equal value. In reality channel mix drives very different conversion speed retention and lifetime profit.
Most companies optimize for short term ROAS and assume every channel brings customers of equal value. In reality channel mix drives very different conversion speed retention and lifetime profit.
Without LTV modeling you optimize for the wrong outcome choosing fast revenue over durable growth and leaving significant profit on the table.
Without LTV modeling you optimize for the wrong outcome choosing fast revenue over durable growth and leaving significant profit on the table.
Why It Matters
Why It Matters
Predicted LTV by acquisition source
Predicted LTV by acquisition source
Customer payback period
Customer payback period
Churn probability by cohort
Churn probability by cohort
Expansion revenue potential
Expansion revenue potential
Optimal CAC:LTV ratios by channel
Optimal CAC:LTV ratios by channel
/ Our LTV Modeling Approach
/ Our LTV Modeling Approach
Early Value Indicators
Early Value Indicators
We identify behaviors in the first 7-30 days that correlate with high lifetime value, allowing early optimization.
We identify behaviors in the first 7-30 days that correlate with high lifetime value, allowing early optimization.
Cohort Analysis
Cohort Analysis
We track customer cohorts over time to measure retention curves and predict long-term value.
We track customer cohorts over time to measure retention curves and predict long-term value.
Segmented Models
Segmented Models
Different customer segments have different value drivers. We build separate models for each key segment.
Different customer segments have different value drivers. We build separate models for each key segment.
Continuous Refinement
Continuous Refinement
Models are retrained monthly as new data arrives, ensuring predictions stay accurate.
Models are retrained monthly as new data arrives, ensuring predictions stay accurate.
Impact Example: A SaaS client discovered that customers from organic search had 2.1x higher LTV than paid search, despite longer sales cycles. We shifted 30% of budget from paid to content, increasing profit by 43% over 12 months.
Impact Example: A SaaS client discovered that customers from organic search had 2.1x higher LTV than paid search, despite longer sales cycles. We shifted 30% of budget from paid to content, increasing profit by 43% over 12 months.
Who Should Use
Advanced Measurement?
Who Should Use
Advanced Measurement?
You're spending $50K+/month on ads
At this level of spend, even a 10% improvement in efficiency is worth tens of thousands in annual profit. Advanced measurement pays for itself quickly.
You have complex customer journeys
If customers touch multiple channels before converting, or if you have long sales cycles, basic attribution is lying to you.
You need to prove marketing's impact
CFOs and boards want evidence, not vanity metrics. We provide the rigor that satisfies even the most skeptical stakeholders.
You're spending $50K+/month on ads
At this level of spend, even a 10% improvement in efficiency is worth tens of thousands in annual profit. Advanced measurement pays for itself quickly.
You have complex customer journeys
If customers touch multiple channels before converting, or if you have long sales cycles, basic attribution is lying to you.
You need to prove marketing's impact
CFOs and boards want evidence, not vanity metrics. We provide the rigor that satisfies even the most skeptical stakeholders.
You're spending $50K+/month on ads
At this level of spend, even a 10% improvement in efficiency is worth tens of thousands in annual profit. Advanced measurement pays for itself quickly.
You have complex customer journeys
If customers touch multiple channels before converting, or if you have long sales cycles, basic attribution is lying to you.
You need to prove marketing's impact
CFOs and boards want evidence, not vanity metrics. We provide the rigor that satisfies even the most skeptical stakeholders.
What's Included
What's Included
Measurement Strategy & Roadmap
Custom measurement plan tailored to your business model and data maturity.
Measurement Strategy & Roadmap
Custom measurement plan tailored to your business model and data maturity.
Measurement Strategy & Roadmap
Custom measurement plan tailored to your business model and data maturity.
LTV Model Development
Predictive models built on your historical data with continuous refinement.
LTV Model Development
Predictive models built on your historical data with continuous refinement.
LTV Model Development
Predictive models built on your historical data with continuous refinement.
Incrementality Test Design & Execution
Quarterly geo-holdout tests and conversion lift experiments.
Incrementality Test Design & Execution
Quarterly geo-holdout tests and conversion lift experiments.
Incrementality Test Design & Execution
Quarterly geo-holdout tests and conversion lift experiments.
Media Mix Modeling
Statistical models measuring cross-channel impact and optimization opportunities.
Media Mix Modeling
Statistical models measuring cross-channel impact and optimization opportunities.
Media Mix Modeling
Statistical models measuring cross-channel impact and optimization opportunities.
Statistical Analysis & Insights
Customer cohort tracking to understand retention and lifetime value trends.
Statistical Analysis & Insights
Customer cohort tracking to understand retention and lifetime value trends.
Statistical Analysis & Insights
Customer cohort tracking to understand retention and lifetime value trends.
Budget Optimization Modeling
Scenario planning to find optimal budget allocation across channels.
Budget Optimization Modeling
Scenario planning to find optimal budget allocation across channels.
Budget Optimization Modeling
Scenario planning to find optimal budget allocation across channels.
Executive Reporting
Board-ready reports with statistical rigor and clear recommendations.
Executive Reporting
Board-ready reports with statistical rigor and clear recommendations.
Executive Reporting
Board-ready reports with statistical rigor and clear recommendations.
/ Scientific Marketing Measurement
/ Scientific Marketing Measurement
Stop Guessing
What's Working
Stop Guessing
What's Working
Get clear scientific proof of what drives real growth using advanced measurement and modeling so you can scale winners cut waste.
Get clear scientific proof of what drives real growth using advanced measurement and modeling so you can scale winners cut waste.
Transforming businesses through innovative
digital marketing strategies. Your success is our mission.
Follow us on
© 2026 SEM Hook LLC. All rights reserved.
Made by Lorem
Transforming businesses through innovative
digital marketing strategies. Your success is our mission.
Follow us on
© 2026 SEM Hook LLC. All rights reserved.
Made by Lorem
Transforming businesses through innovative
digital marketing strategies. Your success is our mission.
Follow us on
© 2026 SEM Hook LLC. All rights reserved.
Made by Lorem